Shopify B2B Ecommerce Platform: 3 Ecommerce Features for Retaining Buyers in The UK

Whatever the business industry or niche you serve, B2B e commerce represents a huge opportunity. If you are operating on Shopify B2B ecommerce platform, here are 3 ecommerce features to use to retain buyers in the UK!

Are you interested in getting your own piece of the $7.7 trillion B2B ecommerce market?

B2B (business-to-business) ecommerce has a lot more in common with business-to-consumer or B2C ecommerce than one may think. The principle is the same, the product is purchased online by a business from an online store/brand that sells that product.
A poor buyer experience in B2B and B2C ecommerce environments is irritating to the buyer and can be pricey for the seller, especially when selling B2B. The buyer will most likely seek another company who will offer a better user experience. If the shopping experience continues to disappoint the buyer, he will eventually move on. In B2B that one lost purchaser could be a million-dollar account that is almost impossible to replace.

The new generation of online purchasers grew up surrounded by technology and they use it every day, for convenience, research, and other advantages. According to one study, over 90% of B2B buyers would rather place their order online than in a brick-and-mortar store. Having a strong online presence today is super important, not only in the United Kingdom but globally.

 The fact that more millennials are moving on the web and are involved in B2B purchasing decisions means companies and brands need to revolutionize traditional B2B sales channels to maintain competitively.

3 Shopify B2B Ecommerce Platform Features for Retaining UK Buyers

Every loyal B2B ecommerce customer starts with one online purchase, and if satisfied, he keeps coming back. Here are some of the best features Shopify B2B ecommerce platform offers to retain these customers:
#1. Customizable and Mobile-Responsive Storefront: The growth and popularity of mobile is a symptom of people’s multi-channel purchasing behavior. People today don’t browse, add to cart, and purchase on the same screen. You, as a seller, must envision the shopping experience across different devices as one. Your mobile presence must meet customer’s expectations, as well as, B2C ecommerce experience. If you are setting up a new ecommerce store, the platform should be able to make a bulk product, customizable orders, and pricing uploads.

#2. No Upgrades and Low Maintenance:

No merchant wants to deal with low maintenance. Magento is considered to be Shopify’s biggest competitor, however, recently Magento announced that their platform would no longer support the online stores and forced users to upgrade to a new and more expensive version – Magento 2. This wasn’t an upgrade, but a replatform. The users were rushed to make a decision and most of them didn’t feel good about it. There are upgrades and maintenance expenses that need to be taken into consideration. Shopify Plus, on the other side, helps you focus on running your business and not worry about upgrading your platform or downtime.

#3. Self-Service Reordering:

B2B purchasers are people who are already used to B2C ordering experience and they expect their B2B ecommerce shopping experience to be as convenient as possible. Whether you are just starting your B2B ecommerce journey or have been present for a while now, you need to know that business customers benefit from the effort and time savings of online ordering. Make sure your customers can place orders, as well as, manage them at your online store, with features such as reordering, order history, order tracking portal, and etc.
B2B ecommerce doesn’t have to be overwhelming. There are plenty of solutions and features making this market accessible to each UK-based merchant.
Close Menu